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I was doing some research on luxury brands for a client, and I stumbled upon an ad for "Cadillac Luxury bicycles."

I never thought I'd do this, but I have to give a thumbs up to this automobile company for diversifying and manufacturing a truly fuel-efficient vehicle.

I doubt this will have much of an impact on the company or the industry just yet, but it's a start. Someone at Cadillac can see the writing on the wall. They're focusing on high-end buyers, even implying on their website that true roadies are elite--which of course we are 🙂

There are still two overwhelming prejudices that keep most people from riding bikes. One is that you have to be some sort of super-athlete, and the other is that bikers are geeks, and definitely not in a cool way.

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But now your "bike" can be a Cadillac. This is very cool, it's probably creating new jobs somewhere, and it's dispelling these two dead myths.