Are cyclists going to bail out the automobile industry?
I was doing some research on luxury brands for a client, and I stumbled upon an ad for “Cadillac Luxury bicycles.”
I never thought I’d do this, but I have to give a thumbs up to this automobile company for diversifying and manufacturing a truly fuel-efficient vehicle.
I doubt this will have much of an impact on the company or the industry just yet, but it’s a start. Someone at Cadillac can see the writing on the wall. They’re focusing on high-end buyers, even implying on their website that true roadies are elite–which of course we are 
There are still two overwhelming prejudices that keep most people from riding bikes. One is that you have to be some sort of super-athlete, and the other is that bikers are geeks, and definitely not in a cool way.
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But now your “bike” can be a Cadillac. This is very cool, it’s probably creating new jobs somewhere, and it’s dispelling these two dead myths.
Tags: automobile industry, bailout, economy
